Writing in Management and Business

School of Management

 
Writing Guide Home
Writing in Management and Business
Writing in SOM301
Writing in SOM498
Links to Writing Advice
Career Development

Your Professors' Advice:

From Professor Archie Tinelli, Director of Executive and Professional Education in the School of Management:

In talking with hundreds of CEOs and senior business executives over the years and having been a consultant and coach to many of them, I've come
realize that business executives are looking for the following:

1. Absolutely keep it brief - they have no time for lengthy papers.

2. Get to the point, and do it quickly - they want to know the end game
early.

3. Consider and evaluate the options, then make a recommendation - they
want to know you've considered the alternatives and what you suggest they
do about it.

4. Know your audience - this is a must, if you want them to understand, you
must first understand what they care about and make sure you speak to their
concerns and perspectives.