Introductions: Theory: Examples: Summaries: Applicaitons: Process:
Each media text exists in relation to others. Texts are framed by other texts and (as many argue) are constructed more by their intertextuality than by their authors. A TV show for example is not only related to other TV shows of its genre but to all TV shows, to commercials, to current political events, to films, to academic discourse, ad infinitum. All potentially can and do influence each other.
The theme of war is found in documentaries, newscasts, action adventure films, newspapers, magazines, political discourse, academic/theoretical discourse, historical discourse, books, etc.
Tabloid tactics are on the radio (Stern), TV (Geraldo, etc.), magazines (now even Time), advertisements (pick one).
Advertisements are ubiquitous—Reeses Pieces in ET, Taco Bell in Demolition Man, pick your product placement. What about the media overkill of Batman—movie, CD, music video, comic books, commercials, in all media forms (TV, radio, magazine, newspapers).
Each text exists within a vast "society of texts" in various genres and media. No text is an isolated island.