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For this mini-research assignment, we should like you to choose a print
magazine, journal or newspaper which is also published electronically
on the web. Read both versions as thoroughly as you can for two or three
days. Compare and contrast your experiences in reading each version.
We'd like you to think about:-
- how you read each version (physically and intellectually)
- what kind of information you look for/acquire in each version
- the relationship between how you read and the kind of information
you look for/acquire/retain?
Learning Goals
- investigate the differences/similarities between print and electronic
publication of the 'same' content
- investigate how new media, like online publications, change consumers'
relationships to older media
- discover the relationship between a medium and the kind of information
it distributes
- analyze the relationship between a medium and its consumers
- discover, by analyzing your own experience, what social, cultural
and political implications digital publication might have
Use the following questions kickstart your investigation.
- First, think about the physicality of reading. Where do
you read each edition of your journal or magazine? What are the sensations
that surround you? How comfortable are you? How long do you read at
a time?
- Next think about how you read. Do you follow the same pattern
for each version of the magazine or newspaper or does each medium
create a different pattern? Describe your patterns. For example, Lesley
Smith begins her reading of the daily print New York Times with the
front page. In the electronic version, she skims the front page, and
reads first in detail the areas of most interest to her - the Arts
and Technology sections. Her reading is more directed in the electronic
version but less open to the unexpected, which might be valuable.
- Now analyze the patterns of reading you identify, using
evidence to support your conclusions. Is your reading more broadly-based
and general in one medium than the other? Does one medium allow you
greater investigation in depth than the other? Do you finish the articles
you begin, or do you move on when you're bored?
2000 heralds another presidential election: does the electronic
or the print version offers you most as a voter, or do they satisfy
different needs? Do you pay more attention to ads. (and other ephemerals)
in one version or the other? Do ads. influence you more in one version
or the other?
What are the respective advantages and disadvantages of each medium
for you as a reader? For the magazine or newspaper itself? How do
circumstances (you're in a hurry, you want to relax, you're researching
a news event or a candidate) influence your choice of medium?
Don't forget to relate this assignment to the NCC competencies!
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